“Toshikoshi-Soba” , Japanese traditional behavior on New Year’s eve.

12.29.2016 | Category, Where is Mr. Yamasa Dispenser?

Japanese people eat “Soba” buckwheat noodles on New Year’s eve, for traditional custom.

“Toshikoshi” means seeing the old year out and the New Year in. Shape of “Soba” associate with thin but long image.

People eat “Toshikoshi-Soba” in hope of thin, but long life, like “Soba”.

We can eat "Soba" at Sushi ANZA in Torrance, CA.



They serve not only sushi but several combination bowl.

Spicy Tuna bowl, fresh Tuna and Avocado with “Natto” fermented soybeans bowl.



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We produce the very best soy sauce in our state-of-the-art plant, but brewing processes remain the same as in 1645.
YAMASA soy sauce has been preferred among the majority of high-end Japanese restaurants, sushi, and kabayaki-eel restaurants.